Brazilian Cherry and Santos Mahogany Hardwood to the Next Level

Brazilian Cherry


It’s summer and exotic hardwoods are in!

If you’re looking at a quality Brazilian Cherry Hardwood or Santos Mahogany Hardwood, there are many options.  One manufacturer decided to take quality and innovation to the next level- Lauzon is the industry first to feature their exclusive Pure Genius coating on all of their product lines, including the exotic hardwoods.


hardwood Lauzon
Pure Genius Flooring

Pure Genius Air Purifying Smart Technology

  • First-of-its-kind innovation in hardwood flooring that makes homes healthier
  • When activated by natural or artificial light or by the movement of air, the coating breaks down airborne toxins within your home
  • Significantly improves indoor air quality by up to 85 percent
  • Reduces stagnant household odors
  • Disperses hardwood floor cleaners more easily, giving you cleaner floors

Exotic Woods and Pure Genius

The distinctive semi-gloss coating in exotic hardwoods is what initially attracts people to this particular hardwood style. Pure Genius slightly reduces the sheen of the woods to make a more aesthetic visual product. The coating  not only consist of air purifying technology but also antibacterial coating  to provide additional protection. Pure Genius in our opinion should be an industry standard.

Brazilian Cherry Lauzon
Lauzon Herringbone Hardwood

Lauzon’s Commitment to Quality

All Lauzon floors are manufactured without solvents, volatile organic compounds or formaldehyde and meet the strictest standards for toxic emissions. Some series with Titanium finish go even further in striving for purity through Lauzon’s exclusive advanced technology we just covered- Pure Genius

Pure Genius works constantly, without any loss of performance over time for as long as the finish lasts. Pure Genius improves the indoor air quality of your home without compromising the quality and appearance of your hardwood flooring.

Santos Mahogany Hardwood
Mahogany Lauzon floor

Like this floor and want it in you home or office? It is just a phone call away give us a call @ 510-698-5142 and let one of our representatives get it ordered for you. You will not be disappointed with it!

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